All assignments, aside from the Ethics assignment (1-2 pages), are evaluated by the instructor and fellow team members.
In-process drafts: Your team will turn in drafts of your plan as you develop it throughout the semester and each of these drafts will be evaluated and critiqued. It is expected that your plan will become more comprehensive and targeted throughout the semester, and your grade will reflect the continual improvement represented in your drafts. Grammar, punctuation, thoroughness and attention to detail, high quality and overall mechanics of the draft will contribute to this grade. It is expected that all members will have contributed equally to the plan development by the end of the semester. Key to improvement are the weekly meetings with your professor, your research and your individual initiative and work ethic.
Bi-weekly call reports: This grade will reflect the overall quality of these reports, punctuality and timeliness of reports. Ethics paper: This will be assigned in lecture, but turned into your lab instructor.
Campaigns plan: The professor and the client will evaluate the final product and agree on a group grade. Is your plan supported by research? Is it strategically sound? Is it on target? Is the creative work top notch? All of these elements will be considered in the determination of a grade for your overall plan.
Campaigns plan book: The professor and the client will evaluate the final product and agree on a group grade. This component of your grade is on the book itself, including the design, professional look and readability. It should be free of typos and should include sharp charts and graphs. It should reflect very favorably upon your team and the work you have put into it. A great deal of time and effort is needed to prepare a well thought-out, integrated communications campaign. Each team should prepare a campaigns plan book, which is a permanent record of the analyses and proposed/developed solutions to the assigned communications problem.
There is no prescribed length for the campaigns book. However, by the time the research results from surveys and focus groups, audience profiles, situation analysis, objectives, messages, tactical applications, calendar, timetable, budget and other areas are addressed, it is not uncommon for the campaigns plan book to be more than 70 pages in length. Each team will compile a complete rough draft, working-copy plan book throughout the semester. This book is a place to collect the material that will be used for the final campaign plan book. It should be brought to your team meetings and to meetings with the professor. You should expect that this rough draft, working-copy plan book will be used, with comments written in it and other suggestions/corrections made. We can arrange for each team to keep their copy in the J-Library as that would make it accessible to all team members at any time. As we proceed through the semester, this list of items to be included in your campaign plan book will be updated with more specific information. The campaign plan book is a team activity. You should visit with your client about how many copies of the campaign plan book they will need. You should plan to provide the professor with a nonreturnable copy.
Although students work in a group setting, each student has a different role on the team. So while the team creates a plan book of 70 or more pages in length, each individual is in charge of a different part of that book and does multiple drafts of those sections throughout the semester. Students individually are responsible for multiple drafts that receive numerous rounds of peer and instructor feedback.
Length of assignment: