Course Catalog Information
Hospitality Management (HSP_MGMT)
Special Events Management - Writing Intensive
Synthesis of theories and a comprehensive guide in understanding, planning, promoting and producing and managing special events. Topics include: Event design, feasibility studies, legal compliance, promotion, safety and security, logistics, staffing, financial control and technology. It is based on a systematic, step-by-step approach to event planning, implementation, and management. This course requires a considerable amount of teamwork. Graded on A-F basis only.
HSP_MGMT 3200. Open Hospitality Management senior students only.
Tenure Line Assistant Professor
117 Eckles Hall
No, instructor has never attended
The Campus Writing Program conducts a two-day faculty workshop to assist with the design and implementation of your writing intensive course. Once your course proposal has been approved by the Campus Writing Program, you will receive information on time, date and location of the workshop.
Indicate below if additional instructors are planned, but specific individuals have not yet been chosen. Check all that apply
Honors Course Information
Answer the questions below as they would apply to one section. For all other sections, provide similar information in the Additional Sections Information box below.
Writing Intensive Course Information
This class is a hands-on, experiential learning class. The class is broken into groups of 4 - 6 students. Each group plans, coordinates, and conducts a special event. A special event is an event other than a meeting or conference. Examples of events previously done by class groups are: volleyball tournaments, themed parties, play day for children in children's hospital, nutrition and health expo with cooking demonstrations and recipe contests, sexual assault awareness event for Greek Life, speed dating, date auction, gala benefit functions for the department and themed tourism events. The final project of the course includes a portfolio which can then be later used in their professional career. This course is used as a capstone for the Conference; Events emphasis of Hospitality Management. The course will utilize writing in developing professional emails between clients and industry professionals. This is a very important business writing skill to develop. Having the ability to learn this etiquette is critical for interacting with future clients and vendors.
Should this course be considered for funding?
Large Enrollment Courses:
Purpose: To articulate the purpose of the event which drives all activities. First draft/evaluator: 150 words/ peer group Second draft/evaluator: 50 words/ class Third draft/evaluator: 45 words/ faculty Final draft/evaluator: 15 words/ faculty Notes: 1, 3
Purpose: To articulate the vision of the end state of the event First draft/evaluator: 250 words/ peer group Second draft/evaluator: 175 words/ class Final draft/evaluator: 100 words/ faculty Notes: 1, 3
Purpose: To articulate the activities that occur during the event. First draft/evaluator: 100 words/ peer group Second draft/evaluator: 200 words/ class Final draft/evaluator: 500 words/ faculty Notes: 1, 3
Purpose: Track event progress First draft/evaluator: 3/4 page/ class Second draft/evaluator 1 page/ class Third draft/evaluator: 2 pages/class Final draft/evaluator: 2+ pages/ faculty Notes: 1, 4, 5
Purpose: Pictorially display multi-tasking timeline for the event First draft/evaluator: 4 pages/ peer group Second draft/evaluator 6 pages/ class Final draft/evaluator: 8 pages/ faculty Notes: 1, 4, 5
Purpose: To articulate the duties of the various positions involved in the event First draft/evaluator: 5 pages/ peer group Final draft/evaluator: 10 pages/ faculty Notes: 1
Purpose: To articulate the duties and expectations of volunteers First draft/evaluator: 400 words/ peer group Second draft/evaluator 3 pages/ peer group Final draft/evaluator: 3 pages/ faculty Notes: 1
Letters to Donors
Purpose: To request donor involvement in events First draft/evaluator: 1 page/ peer group Second draft/evaluator 1 page/ faculty & development staff Final draft/evaluator: 1 page/ faculty & development staff Notes: 1, 6
Thank You letters
Purpose: To show formal appreciation to donors First draft/evaluator: 1 page/ peer group Second draft/evaluator 1 page/ faculty & development staff Final draft/evaluator: 1 page/ faculty & development staff Notes: 1, 6
Purpose: To list all logistics needs for an event First draft/evaluator: 1 page/ peer Group (Note 2) Second draft/evaluator 2 pages/ Peer group (note 1) Final draft/evaluator: 2+ pages/ faculty Notes: 1, 3, 4
Purpose: To articulate a promotion plan for attracting attendees to an event First draft/evaluator: 2 pages/ peer group Second draft/evaluator 2 pages/ class Third draft/evaluator: 2 pages/ faculty Final draft/evaluator: 2 pages/ faculty Notes: 1, 3, 4
Purpose: To manage revenue and expenses for an event First draft/evaluator: 1 pages/ peer group Second draft/evaluator 1 page/ faculty Third draft/evaluator: 1+ page/ faculty Final draft/evaluator: 1+ page/ faculty Notes: 1
Purpose: To understand an event\'s value and competitiveness First draft/evaluator: 2-3 pages/ peer group Second draft/evaluator 4+ pages/ faculty Final draft/evaluator: 4+ pages/ faculty Notes: 2
Purpose: To better understand the event planning process by determining actions that made an event successful and actions that hindered an events success First draft/evaluator: 2 pages/ peer group Final draft/evaluator: 3 pages/ faculty ---
Individual writing is assessed in this course through additional assignments in which students are required to attend events (other than the event they are planning, or other students are planning) and write critiques on the execution of the event. Strengths and weaknesses are identified along with suggestions for improvement from a management perspective. The writing is evaluated by the instructor with the usage of a rubic to provide feedback on writing. Students are to complete three critiques throughout the semester with ideally progress of writing achieved in each submission.
Additionally on the mid-term and final exam, short and long answer responses are asked of students.
Note 1. Group Assignment. Each group will have 4 - 6 students. Each student is expected to contribute to the assignment. (Peer evaluations are conducted to determine students who do not contribute.)
Note 2. Individual assignment.
Note 3. This is an incredibly hard task for students. They must write concise and precise. Students will write many drafts until they can express their main point in the required word limit. This assignment is thinking intensive.
Note 4. As students learn to identify details required in event planning, their paper grows. I anticipate each group needing 2 (+) rewrites to capture all details. Groups may rewrite their paper several times until they have captured the requirements. Requires detailed, critical thinking.
Note 5. Students use this assignment to do class briefings. Three briefings are required. The list grows as students realize the tasks that need to be accomplished in planning their event. Requires detailed, critical thinking.
Note 6. Only done when event requires it. Most groups will write one.
Note 7. Students do oral presentations with AV support and display this assignment. The class (to include faculty and TAs) has opportunity to provide feedback.
Length of assignment:
Peer then Professor
Writing Intensive Teaching
Instructor provided feedback
Oral presentation by student, followed by feedback
Students are also working with industry professionals that provide guidance and feedback on assignments and task to be completed. This is very important as this assist students in preparing for their future careers and can learn from someone in the field.
While group work is utilized in the overall portfolio - individuals are assessed based upon a Gantt chart that is submitted assigning each individual a specific portion of the portfolio.
Students conduct live events in this class. Each event is different. Therefore, each assignment will have different content and focus for each group. The process of planning and the type of critical, detail-oriented thinking required is the same for each event in that each needs to establish a purpose with objectives and aims, marketing tactics, recruitment of staff/volunteers, etc... Each event has the same major components, just the details are different. However, the challenges that each group faces will be unique to the event and allows for unique interpretation, explanation, analysis and reflection in the final portfolio.
Writing assignments progress in the order that event planning occurs. The first step is determining a purpose, then a vision and mission. Therefore, the first assignments given are writing a purpose statement and a vision statement. Assignments are introduced as topics are introduced. All final versions of assignments are due in the final week of the regular semester in the form of a portfolio. All assignments can be reviewed and improved prior to the final deadline. Assignments grow throughout the semester as students learn about the various parts of event planning. For example, the class initially learns of staging, then crowd control, then working with volunteers and VIPS. The logistics list is required during the logistics module but it is expected to grow as students are forced to think about additional requirements of the event. Students will be in various stages of writing and rewriting multiple assignments simultaneously. This is a skill required of event planners.
TA selection: Graduate students are selected based upon their experience in event planning, organizational skills, and time availability. Interested graduate students are interviewed by the faculty member. Generally students are HRM and MPA graduate students. TAs work with the faculty member to understand intent of assignments and level of detail required. TAs are given a grading rubric for general guidance. Graded items are described and defined on the rubric. Score values are described and defined on the rubric. TAs are expected to rely on their own experience to provide guidance to student teams on event planning as each group will required different advice.