Campus Writing Program
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Course Catalog Information
Agricultural Economics (AG_EC)
New Products Marketing - Writing Intensive
Learning experience to develop skills in marketing new agriculture products. To include market analysis, goals and objectives, action plan, financial evaluation and monitoring and measurement. In small groups, students will develop complete marketing plan for a new product.
Lecture/Standard with Laboratory
A-F (allow student to choose S/U option)
AG_EC 1041 or ECONOM 1014.
The Campus Writing Program conducts a two-day faculty workshop to assist with the design and implementation of your writing intensive course. Once your course proposal has been approved by the Campus Writing Program, you will receive information on time, date and location of the workshop.
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Honors Course Information
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Writing Intensive Course Information
New Products Marketing is a unique learning opportunity for students from various departments of the university to develop practical business marketing skills. Each semester, students develop marketing plans for new food products, pharmaceuticals, biotechnology, value-added agricultural products and consumer products. Historically students choose products, but a few times students choose to develop marketing plans for services and experiences as well (e.g. a restaurant, BB or tourist attraction). Working in small teams, students develop a marketing plan for the chosen product or service. Students conduct marketing research and determine strategies as a team, but individually write a marketing plan summary. The marketing plan summary is divided into two, current situation analysis and financial evaluation and promotional plan. For each part, students submit: an outline and rough draft (2-3 pages); a final draft (5-7 pages); and a paper (5-7). Then, submit a cohesive final marketing plan including the two previous written parts and an executive summary. Teams also write several (10) weekly assignments related to marketing research, analyses, and action plan. The weekly assignments are 200-250 word worksheets. These assignments force students to have research done, apply concepts learned, and promotes critical thinking as a necessary step before moving into individual writing. The weekly team assignments total a minimum of 2,000 words. TAs are at labs ensuring all team members contribute to assignment content. Peer evaluations are a complementary strategy to ensure fair team effort. Teams present a market analysis during the fifth and sixth weeks of the semester and a summary of their complete marketing plan near the end of the semester.
Eliminated short memos, added outline and rough draft assignment, added peer reviews. Added free writing during lecture.
Should this course be considered for funding?
Large Enrollment Courses:
Tuesdays: At large - 1hr 15 min lecture on marketing concepts to be applied in lab assignments. Pop-quizzes and prompts for free writing.
Lab (Tuesday or Thursday): 1hr and 15 min to conduct marketing research and complete group assignments (cap at 28 students per lab). Group cap depends on enrollment; typically cap at 4 members per group.
TAs lead labs, but instructor helps in first week's lab and more challenging ones; also instructor helps evaluate team presentations during lab time.
Formal Assignment 1
Formal Assignment 1. Market Situation Analysis Paper, 2 Drafts. 1500 words [5-8 pages] each draft. This assignment is about analyzing the chosen product market, firm, and competitors. Students are provided a very explicit grading rubric. Marked/Graded by instructor and TA. From graded draft, students revise and re-submit. Total 3000 words with revision.
Length of assignment:
instructor and TA
instructor and TA
Formal Assignment 2.
Formal Assignment 2. Financial Evaluation and Promotional Plan Paper. 2 Drafts, 1700 words [7 - 10 pages] each draft. The objective of this assignment is to develop SMART objectives based on current situation analysis and a financial evaluation to set marketing strategies, and a monitoring and controlling system. Total 3400 words with revision. Graded by T/As with Instructor supervision and sampling.
Length of assignment:
Formal Assignment 3.
Formal Assignment 3. Marketing Plan Paper, 1 Draft 7000 words [12-18 pages]. Due 1 week after their Final Presentation so the due dates are 13th, 14th, 15th week to spread grading. Paper is the culmination of the class and brings together the 4 Ps of marketing for their product, all the chosen marketing strategies and specific tactics and programs. Graded by T/As with Instructor supervision and sampling.
Length of assignment:
Total pages for all assignments:
The assignments listed are only the individual writing assignments; students are also assigned 10 pages and power point presentation to complete in groups.
Instructor: Organizes course, establishes and enforces policies, sets due dates and creates TurnItIn assignments. Available to look at submissions before due date. At least one norming session is offered to TAs and required for any new TA. Creates and discusses rubrics, worksheets, and assessments (quizzes, free writing prompts, and exam). Grades assessments.
TAs: grade lab and writing assignments following rubrics.
Writing Intensive Teaching
Instructor provided feedback
TAs are monitoring work load of team members. Peer evaluations are submitted at the end of the semester to account for individual contributions to overall team performance.
Although assignments are well designed, there are some answers that are subject to interpretations. Analyzing products, customers, market trends all deal with human perceptions, motivations, behavior, and incomplete information. The research component helps them support their strategic decisions. All decisions have to be justified by their research findings.
Students start lab worksheets on the 1st week. Week 1 lab assignment - find new products, select, and describe its features; week 2: conduct environmental scanning and trends; week 3 conduct competitive analysis; week 4 conduct market segmentation analysis and calculate target market size; week 5 place and price strategy; week 6 current situation analysis (CSA) rough draft and presentation while starting financial evaluation; week 7 presentation and financial evaluation (benchmark) continues; week 8 promotional plan (CSA final draft); week 9 monitoring and evaluation; week 10 financial evaluation and promotional plan (FEPP) rough draft and working session; week 11 final CSA - week 15 marketing plan presentations and submission of FEPP final draft and paper; week 15 Final Paper Marketing Plan Summary.
TAs attend Writing Intensive workshop; I meet with TAs at the begining and end of each semester; I also have a norming session for first submissions. Students communicate and compare and consistent grading is critical. First times TAs are required to attend lecture, norming sessions, and Writing Intensive Workshops offered by the Campus Writing Program. I attend labs discuss issues and assignments. My Labs are completely Team Based and the work is very task oriented and all about applying what we learned and discussed in lecture 2 days before. The TAs manage the Labs in that they keep student teams on task and answer basic questions as they complete application assignments related to their chosen topics. I float around the labs each week, mostly because it is fun, but really the students are mostly teaching each other in Lab. Student teams working together are totally capable of figuring out the Lab Assignments 95% of the time. My primary recruiting method is that EVERY semester I identify the 5-6 best writers who enjoyed the class. I then tell them to contact me if they choose to go on to grad school some day. I also make sure that I have overlap on when TAs are finishing their graduate programs so TA institutional knowledge doesn't all leave at once. I designate one as Lead TA to be a mentor for new TAs.