Certificate in Marketing Analytics

The Certificate in Marketing Analytics is open to students who are working towards a business major or minor. 


Students will need to complete 13 credit hours with a 3.0 GPA in the five required courses overall, and 3.2 GPA in the following three courses: MRKTNG 4900, MRKTNG 4930 (or MANGMT 4610), MRKTNG 4950.  Completion of requirements for a BSBA or a minor in business is required. 

Required Courses
MRKTNG 4900Analyzing and Communicating Business Data3
MRKTNG 4910Marketing Data Analytics3
MRKTNG 4920Data Visualization1
MRKTNG 4930Databases for Marketing Decisions3
MRKTNG 4950Data-Based Decision-Making in Marketing3
Total Credits13