Certificate in Marketing Analytics
The Certificate in Marketing Analytics is open to students who are working towards a business major or minor.
Students will need to complete 13 credit hours with a 3.0 GPA in the five required courses overall, and 3.2 GPA in the following three courses: MRKTNG 4900, MRKTNG 4930 (or MANGMT 4610), MRKTNG 4950. Completion of requirements for a BSBA or a minor in business is required.
|MRKTNG 4900||Analyzing and Communicating Business Data||3|
|MRKTNG 4910||Marketing Data Analytics||3|
|MRKTNG 4920||Data Visualization||1|
|MRKTNG 4930||Databases for Marketing Decisions||3|
|MRKTNG 4950||Data-Based Decision-Making in Marketing||3|