Graduate Certificate in Marketing Analytics
The Graduate Certificate in Marketing Analytics is available to students in the Crosby MBA Program. Students must already be admitted to the Crosby MBA program. The certificate is designed to enhance the value of the MBA by providing students with the necessary knowledge and skills needed for entry-level as well as leadership positions in the fast-growing area of marketing analytics. The curriculum focuses on the development, implementation, and delivery of data-driven analytical solutions that assist in marketing strategies, tasks, and decisions.
To earn the Graduate Certificate in Marketing Analytics, students must fulfill the course requirements listed below. Students must also complete the SAS Base Programming Certification. A minimum GPA of 3.3 must be earned in the four Marketing Analytics courses.
|Marketing Analytics *||12|
|Marketing Databases and SQL|
|Advanced Marketing Analytics|
|Research for Marketing Decisions|
|Competitive Marketing Strategy|
|Marketing Business Models|
|Statistical Software and Data Analysis|
|Decision Making and Risk|
|Decision Support Systems|
The Department of Marketing may approve course substitution if prior equivalence is determined.
Or other elective courses approved by the Department of Marketing.