Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics is available to students in the Crosby MBA Program.  Students must already be admitted to the Crosby MBA program. The certificate is designed to enhance the value of the MBA by providing students with the necessary knowledge and skills needed for entry-level as well as  leadership positions in the fast-growing area of marketing analytics. The curriculum focuses on the  development, implementation, and delivery of data-driven analytical solutions that assist in marketing strategies, tasks, and decisions.

To earn the Graduate Certificate in Marketing Analytics, students must fulfill the course requirements listed below.  Students must also complete the SAS Base Programming Certification.  A minimum GPA of 3.3 must be earned in the four Marketing Analytics courses.

Marketing Analytics *12
Database Marketing
Marketing Databases and SQL
Advanced Marketing Analytics
Research for Marketing Decisions
Electives **3
Competitive Marketing Strategy
Marketing Business Models
Marketing Engineering
Statistical Software and Data Analysis
Decision Making and Risk
Decision Support Systems
Total Credits15
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The Department of Marketing may approve course substitution if prior equivalence is determined.

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Or other elective courses approved by the Department of Marketing.