Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics is focused on the development, implementation, and delivery of data-driven solutions that assist in marketing strategies, tasks, and decisions. The certificate can either be completed as a stand-alone credential or in conjunction with another masters degree.

For those applying to complete the coursework as a stand-alone certificate, a GMAT/GRE score is optional. However, in addition to undergoing the typical application process through the Graduate Studies Office, students will be required to provide a statement showcasing their abilities and knowledge in math or statistics. Prerequisites for the certificate include certificate include basic statistical knowledge, which can be demonstrated by completion of appropriate undergraduate, graduate, or online coursework; MRKTNG 8180, Applied Statistics in Marketing Analytics; MRKTNG 7460, Managerial Marketing; and MRKTNG 7470, Advanced Marketing Management. Students must meet the basic statistical knowledge requirement before admission. The remaining prerequisites can be completed either before or after admission. All prerequisites except MRKTNG 8180, Applied Statistics in Marketing Analytics, may be considered for a waiver with previous equivalent coursework and/or relevant work experience.

To earn the Graduate Certificate in Marketing Analytics, students must fulfill the course requirements listed below. Students must also complete one of the following certifications: SAS Base Programming Certification, Python, or Big Data.  A minimum GPA of 3.3 must be earned in the five Marketing Analytics courses.

Marketing Analytics *15
Database Marketing
Marketing Databases and SQL
Advanced Marketing Analytics
Research for Marketing Decisions
Marketing Analytics for Business Decisions
Total Credits15

Federal Gainful Employment disclosure information for this Graduate Certificate is available at: