Certificate in Sales and Customer Development

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales.  Through the Certificate's required practices in the sales profession and sales management.

Students who finish the 13 credit-hour curriculum will receive the Certificate in Sales and Customer Development upon completion of their bachelor's degree, thereby offering to employers tangible evidence of a strong background in sales. To earn the Certificate in Sales and Customer Development students are required to maintain a 3.0 grade point average in all courses taken in fulfillment of the Certificate. 

Required Courses - A minimum 3.20 GPA is needed in these three courses9
Personal Selling
MRKTNG 4430: Advanced Professional Selling (course pending approval)
Sales Management
Elective Course - Choose one3
Consumer Behavior
Retail Marketing
Services Marketing
Integrated Marketing Communications
Note: MRKTNG 3000 is prerequisite course for all other Marketing classes
Internship Requirement (Minimum 1 credit hour) *1
Certificate Requirements and Curriculum13

Note:  Many Trulaske College of Business students will be able to satisfy the internship requirement by completing a suitable internship under the College's BUS_AD 4500 requirement.  But if a student has already completed BUS_AD 4500 with an internship that does not meet the requirements of this Certificate program, that individual would be advised to register for one credit hour under MRKTNG 4185 for an internship that would qualify.

Non-business majors should contact the Program Coordinator, salescertificate@missouri.edu, regarding the internship component.