Certificate in Sales and Customer Development

The Certificate in Sales and Customer Development prepares undergraduate students for careers in the highly professional and dynamic field of sales.  Through the Certificate's required practices in the sales profession and sales management.

Students who finish the 13 credit-hour curriculum will receive the Certificate in Sales and Customer Development upon completion of their bachelor's degree, thereby offering to employers tangible evidence of a strong background in sales.

Required Courses - A minimum 3.00 GPA is needed in these three courses9
Principles of Marketing
Personal Selling
Sales Management
Elective Course - Choose one3
Consumer Behavior
Retail Marketing
Services Marketing
Integrated Marketing Communications
Note: for the purposes of this Certificate, a student can transfer in credit from another institution only for MRKTNG 3000
Internship Requirement (Minimum 1 credit hour) *1
Certificate Requirements and Curriculum13

Satisfactory completion of at least one credit hours for a supervised internship (summer or regular semester), with significant customer contract and a minimum of 120 hours on-the-job experience.  This credit hour can be earned in any College at MU.  Internships that qualify for this Certificate will need to be approved by the Program Coordinator as a part of the Certificate application process.

Note:  Many Trulaske College of Business students will be able to satisfy the internship requirement by completing a suitable internship under the College's BUS_AD 4500 requirement.  But if a student has already completed BUS_AD 4500 with an internship that does not meet the requirements of this Certificate program, that individual would be advised to register for one credit hour under MRKTNG 4185 for an internship that would qualify.

Non-business majors should contact the Program Coordinator, salescertificate@missouri.edu, regarding the internship component.