BSBA in Business Administration with Emphasis in Marketing

Degree Program Description

Students pursuing a degree in Business Administration will gain exposure to multiple areas of business including Accounting, Economics, Finance and Banking, Management, and Marketing.  An emphasis in Marketing focuses on acquiring and managing customers by studying business activities that connect consumers with goods and services.  The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing major is an exciting option for those students seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales, and marketing analytics. Students are able to earn an in-degree certificate in Sales and Customer Development and in Marketing Analytics (newly launched in fall 2020). Courses in this area span the domains of marketing management, marketing analytics, sales, marketing communications, digital marketing, sales promotion, retail, services, brand management, and global marketing.

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Major Program Requirements

Students must complete all university requirements, including general education, and the degree requirements below.

General Education Requirements27
Upper Level Admission Courses34
Required Core Courses26
Money, Banking and Financial Markets
Managerial Economics
Corporate Finance
Principles of Management
Introduction to Business Processes and Technologies
Introduction to Business Law
Principles of Marketing
Introduction to Probability and Statistics II
Applied Statistical Models I
Advanced Professional Development Principles
Professional Development Program - Internship
Required Marketing Courses6
Marketing Management
Marketing Research
Additional Marketing Courses12
Select from the following:
Personal Selling
Procurement Processes and Analytics
Special Topics in Marketing *
Current Issues in International Marketing *
Problems in Marketing *
Consumer Behavior
Retail Marketing
Sales Management
Advanced Professional Selling
Services Marketing
Artificial Intelligence and Machine Learning Applications in Sales and Marketing
Integrated Marketing Communications
e-Marketing
Global Marketing
Contemporary Issues in Marketing
Marketing Supply Chain Analytics
Analyzing and Communicating Business Data
Marketing Data Analytics
Data Visualization
Databases for Marketing Decisions
Data-Based Decision-Making in Marketing
Emphasis Support Courses12
Courses to be selected from: **
Accountancy: Any 3000 or 4000 level class
Economics: Any 3000 or 4000 level class
Finance: Any 3000 or 4000 level class
Management: Any 3000 or 4000 level class
Marketing: Any 3000 or 4000 level class (if not used in required core courses)
Other 3000+ level courses taken in fulfillment of requirements for an official certificate, minor or dual major
Capstone course - senior year (on campus) Minimum grade of C- required3
Strategic Management
Total Credits120

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Semester Plan

Below is a sample plan of study, semester by semester.  A student's actual plan may vary based on course choices where options are available.

First Year
FallCreditsSpringCredits
BUS_AD 15002MATH 14003
MATH 11003ECONOM 10143
State Requirement3ENGLSH 10003
Humanities3Humanities3
Biological or Physical Science with Lab3Elective3
Elective 1 
 15 15
Second Year
FallCreditsSpringCredits
ACCTCY 20363ACCTCY 20373
BUS_AD 25002ACCTCY 22583
ECONOM 10153STAT 25003
MATH 13003Elective3
Elective3Humanity (Writing Intensive, 2000+)3
Elective2 
 16 15
Third Year
FallCreditsSpringCredits
BUS_AD 35002FINANC 30003
ECONOM 32293MANGMT 35403
MANGMT 30003MRKTNG 40503
MRKTNG 30003MANGMT 33003
STAT 35003Business Writing Intensive/Emphasis Support3
 14 15
Fourth Year
FallCreditsSpringCredits
MRKTNG 40003MANGMT 4970 (Capstone)3
Additional Marketing Course3Additional Marketing Course3
Additional Marketing Course3Emphasis Support Course3
Emphasis Support Course3Emphasis Support Course3
BUS_AD 45003Additional Marketing Course3
 15 15
Total Credits: 120

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Degree Audit

The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree.  Degree Audits are not available for all programs; however, please consult with the appropriate college or school for audit information.

MU students can request a degree audit by logging in to myDegreePlanner.  Students may also access myDegreePlanner via myZou, in the Student Center, by clicking on the Request Degree Audit link. The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress.  This is available to current students, admitted students, and those who last attended less than three terms ago.

Past MU students can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to http://advising.missouri.edu/contact/.

Prospective students, can access a preliminary MU degree audit via https://www.transferology.com/index.htm. Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.

For additional details on degree audits, go to http://registrar.missouri.edu/degree-audits/index.php.

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Major and Career Exploration

The University of Missouri has many resources to assist you in exploring majors and career possibilities.  For guidance, visit the Majors and Careers website or view specific resources below.

  • If you are considering a change of major or are exploring multiple majors, schedule an appointment with an advisor in the Discovery Center by calling (573)884-9700 or through MU Connect Discovery Center service in you success network.

  • If you have decided on a major, visit an academic advisor in the School or College that you are interested in to discuss the process of declaring the major

  • If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center.  No Appointment is necessary to explore career options with one of our staff members.

For additional major and career exploration resources, visit Major & Career Exploration in the catalog.

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