BSBA in Business Administration with Emphasis in Marketing

Degree Program Description

Students pursuing a degree in Business Administration will gain exposure to multiple areas of business including Accounting, Economics, Finance and Banking, Management, and Marketing.   An emphasis in Marketing focuses on creating and managing customers by studying business activities that connect consumers with goods.  The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. Specializations in this area include sales, advertising, sales promotion, retail, brand management and distribution. The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales or distribution. It focuses on activities that direct the flow of goods and services to the consumer or user. Courses include marketing management, promotion, sales management and logistics management.

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Major Program Requirements

Students must complete all university requirements, including general education, and the degree requirements below.

General Education Requirements27
Upper Level Admission Courses34
Required Core Courses26
Money, Banking and Financial Markets
Theory of the Firm
Corporate Finance
Principles of Management
Introduction to Business Processes and Technologies
Introduction to Business Law
Principles of Marketing
Introduction to Probability and Statistics II
Advanced Professional Development Principles
Professional Development Program - Internship
Required Marketing Courses6
Marketing Management
Marketing Research
Additional Marketing Courses12
Select from the following:
Personal Selling
Special Topics in Marketing *
Current Issues in International Marketing *
Problems in Marketing *
Consumer Behavior
Retail Marketing
Sales Management
Advanced Professional Selling
Services Marketing
Integrated Marketing Communications
Global Marketing
Contemporary Issues in Marketing
Emphasis Support Courses12
A list of suggested emphasis support courses for marketing majors is available at the College of Business undergraduate advising office. Pre-approved emphasis support courses include: **
Any 2000+ course in: Astronomy, Biochemistry, Biological Engineering, Biological Science, Chemical Engineering, Chemistry, Civil & Environmental Engineering, Computer Science, Electrical & Computer Engineering, Geography, Industrial & Manufacturing Systems Engineering, Mathematics, Mechanical & Aerospace Engineering, Physics
Any 2300+ course in: Chinese, French, German, Hebrew, Italian, Japanese, Korean, Portuguese, Romance Languages, Russian, Spanish
Any 3000+ course in: Accountancy, Agricultural Economics, Anthropology, Communication, Economics, Food Science, Hospitality Management, Management, Philosophy, Psychology, Rural Sociology, Sociology, Statistics
Any 4000+ course in: Architectural Studies, Atmospheric Sciences, Black Studies, English, Environmental Studies, Finance, Fisheries & Wildlife, Forestry, History, Information Technology, IS_LT, Interdisciplinary Studies, International Studies, Journalism, Linguistics, Natural Resources, Parks Recreation & Tourism, Political Science, Religious Studies, Soil Science, Textile & Apparel Management, Women’s & Gender Studies
Other 3000+ level courses taken in fulfillment of requirements for an official minor or dual major
Any of the specific courses listed below ***
Intermediate Chinese I Conversation and Composition
Public Speaking
Professional Writing
Elementary French III
Intermediate French Composition and Conversation
Intermediate German I
Twentieth Century China
Intermediate Italian
Japanese Conversation and Composition
Geometric Concepts
Calculus II
Special Topics in Marketing
Current Issues in International Marketing
Problems in Marketing
Ethical Issues in Business
Rational Decisions
Elementary Logic
Intermediate Portuguese
Comparative Political Systems
Liberty, Justice and the Common Good
Social Psychology
Introduction to Personality
Second-Year Russian I
Second-Year Russian II
Elementary Spanish III (Capstone course- senior year (on campus) Minimum grade of C- required)
Intermediate Spanish Composition and Conversation
Capstone course - senior year (on campus) Minimum grade of C- required3
Strategic Management
Total Credits120

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Semester Plan

Below is a sample plan of study, semester by semester.  A student's actual plan may vary based on course choices where options are available.

First Year
BUS_AD 15002MATH 14003
MATH 11003ECONOM 10143
State Requirement3ENGLSH 10003
Biological Science3Elective3
Elective 1 
 15 15
Second Year
ACCTCY 20363ACCTCY 20373
BUS_AD 25002ACCTCY 22583
ECONOM 10153STAT 25003
MATH 13003Biological or Physical Science with Lab3
Physical Science3Humanity (Writing Intensive, 2000+)3
 16 15
Third Year
BUS_AD 35002FINANC 30003
ECONOM 32293MANGMT 35403
MANGMT 30003MRKTNG 40503
MRKTNG 30003MANGMT 33003
STAT 35003Business Writing Intensive/Emphasis Support3
 14 15
Fourth Year
MRKTNG 40003MANGMT 4970 (Capstone)3
Additional Marketing Course3Additional Marketing Course3
Additional Marketing Course3Emphasis Support Course3
Emphasis Support Course3Emphasis Support Course3
BUS_AD 45003Additional Marketing Course3
 15 15
Total Credits: 120

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Degree Audit

The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree.  Degree Audits are not available for all programs; however, please consult with the appropriate college or school for audit information.

MU students can request a degree audit by logging in to myDegreePlanner.  Students may also access myDegreePlanner via myZou, in the Student Center, by clicking on the Request Degree Audit link. The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress.  This is available to current students, admitted students, and those who last attended less than three terms ago.

Past MU students can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to

Prospective students, can access a preliminary MU degree audit via Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.

For additional details on degree audits, go to

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Major and Career Exploration

The University of Missouri has many resources to assist you in exploring majors and career possibilities.  For guidance, visit the Majors and Careers website or view specific resources below.

  • If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center in the lower level of the Student Success Center.  No appointment is necessary to explore career options with one of our staff members.

For additional major and career exploration resources, visit Major & Career Exploration in the catalog.

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