BSBA in Business Administration with Emphasis in Marketing
Degree Program Description
Students pursuing a degree in Business Administration will gain exposure to multiple areas of business including Accounting, Economics, Finance and Banking, Management, and Marketing. An emphasis in Marketing focuses on creating and managing customers by studying business activities that connect consumers with goods. The degree deals with the strategies, tactics and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. Specializations in this area include sales, advertising, sales promotion, retail, brand management and distribution. The marketing major is designed for those students who are seeking an in-depth knowledge of the tools, concepts and practice of modern marketing. This program prepares students for a career in marketing, sales or distribution. It focuses on activities that direct the flow of goods and services to the consumer or user. Courses include marketing management, promotion, sales management and logistics management.
Major Program Requirements
|General Education Requirements||27|
|Upper Level Admission Courses||34|
|Required Core Courses||26|
|Money, Banking and Financial Markets|
or ECONOM 3251
|Theory of the Firm|
|Principles of Management|
|Introduction to Business Processes and Technologies|
|Introduction to Business Law|
|Principles of Marketing|
|Introduction to Probability and Statistics II|
|Professional Development in Business|
|Professional Development Program - Internship|
|Required Marketing Courses||6|
|Additional Marketing Courses||12|
|Select from the following:|
|Special Topics in Marketing *|
|International Business Internship *|
|Current Issues in International Marketing *|
|Problems in International Business *|
|Problems in Marketing *|
|Topics in Marketing|
|Buying and Supply Chain Management|
|Integrated Marketing Communications|
|Contemporary Issues in Marketing|
|Marketing Practicum *|
|Emphasis Support Courses||12|
|A list of suggested emphasis support courses for marketing majors is available at the College of Business undergraduate advising office. Pre-approved emphasis support courses include: **|
Any 2000+ course in: Astronomy, Biochemistry, Biological Engineering, Biological Science, Chemical Engineering, Chemistry, Civil & Environmental Engineering, Computer Science, Electrical & Computer Engineering, Geography, Industrial & Manufacturing Systems Engineering, Mathematics, Mechanical & Aerospace Engineering, Physics
Any 2300+ course in: Chinese, French, German, Hebrew, Italian, Japanese, Korean, Portuguese, Romance Languages, Russian, Spanish
Any 3000+ course in: Accountancy, Agricultural Economics, Anthropology, Communication, Economics, Food Science, Hospitality Management, Management, Philosophy, Psychology, Rural Sociology, Sociology, Statistics
Any 4000+ course in: Architectural Studies, Atmospheric Sciences, Black Studies, English, Environmental Studies, Finance, Fisheries & Wildlife, Forestry, History, Information Technology, IS_LT, Interdisciplinary Studies, International Studies, Journalism, Linguistics, Management, Natural Resources, Parks Recreation & Tourism, Political Science, Religious Studies, Soil Science, Textile & Apparel Management, Women’s & Gender Studies
Other 3000+ level courses taken in fulfillment of requirements for an official minor or dual major
Any of the specific courses listed below ***
|Intermediate Chinese I Conversation and Composition|
|Elementary French III|
|Intermediate French Composition and Conversation|
|Intermediate German I|
|Twentieth Century China|
|Japanese Conversation and Composition|
|Introduction to Analysis I|
|Special Topics in Marketing|
|International Business Internship|
|Current Issues in International Marketing|
|Problems in International Business|
|Problems in Marketing|
|Ethical Issues in Business|
|Comparative Political Systems|
|Liberty, Justice and the Common Good|
|Introduction to Personality|
|Second-Year Russian I|
|Second-Year Russian II|
|Advanced Hindi Readings I|
|Advanced Hindi Readings II in South Asian Studies|
|Elementary Spanish III|
|Intermediate Spanish Composition and Conversation|
|Capstone course - senior year (on campus) Minimum grade of C- required||3|
Only one may be used to fulfill additional marketing course requirement.
NOTE: Only courses not used to fulfill other Marketing, Trulaske College of Business, or University General Education requirement (except some WI) qualify as emphasis support electives. Check the Undergraduate Course Catalog for prerequisites.
Below is a sample plan of study, semester by semester. A student's actual plan may vary based on course choices where options are available.
|BUS_AD 1500||2||MATH 1400||3|
|MATH 1100||3||ECONOM 1014||3|
|State Requirement||3||ENGLSH 1000||3|
|ACCTCY 2036||3||ACCTCY 2037||3|
|BUS_AD 2500||2||ACCTCY 2258||3|
|ECONOM 1015||3||STAT 2500||3|
|MATH 1300||3||Biological or Physical Science with Lab||3|
|Physical Science||3||Humanity (Writing Intensive, 2000+)||3|
|BUS_AD 3500||3||FINANC 3000||3|
|ECONOM 3229||3||MANGMT 3540||3|
|MANGMT 3000||3||MRKTNG 4050||3|
|MRKTNG 3000||3||MANGMT 3300||3|
|STAT 3500||3||Business Writing Intensive/Emphasis Support||3|
|MRKTNG 4000||3||MANGMT 4970 (Capstone)||3|
|Additional Marketing Course||3||Additional Marketing Course||3|
|Additional Marketing Course||3||Emphasis Support Course||3|
|Emphasis Support Course||3||Emphasis Support Course||3|
|BUS_AD 4500||3||Additional Marketing Course||3|
|Total Credits: 121|
The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree. Degree Audits are not available for all programs; however, please consult with the appropriate college or school for audit information.
MU students who have attended since August 2007 can request a degree audit by logging in to myZou and navigating to Self Service, then Student Center, and clicking on “Request Degree Audit.” The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress.
MU students who have NOT attended since August 2007 can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to http://advising.missouri.edu/contact/.
For newly admitted or prospective students, MU degree audits can be created at http://www.transfer.org. Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.
For additional details on degree audits, go to http://registrar.missouri.edu/degree-audits/index.php.
Major and Career Exploration
The University of Missouri has many resources to assist you in exploring majors and career possibilities. For guidance, visit the Majors and Careers website or view specific resources below.
- If you are considering a change of major or are exploring multiple majors, schedule an appointment with an advisor in Academic Exploration and Advising Services (AEAS) by calling (573)884-9700.
- If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center in the lower level of the Student Success Center. No appointment is necessary to explore career options with one of our staff members.
- If you would like information about MU majors and degree programs, visit:
- the Degrees, Majors (Degree Programs), Emphasis Areas, Minors and Certificates page in the catalog,
- the MU Majors website.
For additional major and career exploration resources, visit Major & Career Exploration in the catalog.