BJ in Journalism with Emphasis in Strategic Communication

Degree Program Description

Journalism focuses on the gathering, assessing, creating, and presenting of news and information through various mediums. Students will develop a solid foundation in the liberal arts and sciences while achieving competency in journalism. Within the degree program, students can choose an emphasis in Strategic Communication. Strategic Communication is the study of principles and practices of all communication designed to create a desired response from a given audience. The curriculum includes focused study and hands-on experience within the interest areas of Account Management, Media Planning, Public Relations, Research, Sports Entertainment and Promotion, and Video Storytelling. Upon graduation, students pursue a career as an advertising manager, marketing manager, public relations specialists, and sports information director.

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Major Program Requirements

Students must complete all university requirements, including general education, in addition to the degree requirements below.

Strategic Communication Interest Areas

Strategic Communication Interest Area

Note: Interest Areas do not appear on transcripts or diplomas.  Emphasis areas appear only on transcripts.

This interest area educates students in the principles and practice of all communication designed to create a desired response from a given audience. It includes focused study and hands-on practice within the interest areas of Account Management, Art Direction, Copywriting, Digital Advertising, Media Planning, Public Relations, Research, Sports Entertainment and Promotion, and Video Promotional Content and prepares students for careers in these nine areas. Crossover between these Interest Areas is permissible and encouraged. Administered by the Strategic Communication Faculty.

Strategic Communication Interest Area Required Journalism Classes12
JOURN 4200Principles of Strategic Communication3
JOURN 4204Introduction to Strategic Writing and Design3
JOURN 4952Strategic Communication Research I3
JOURN 4970Strategic Campaigns (capstone)3
Journalism Electives13
Specific Non-Journalism Elective Requirements*
MRKTNG 3000Principles of Marketing3
Additional MRKTNG Elective3

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International Strategic Communication Interest Area

Note: Interest Areas do not appear on transcripts or diplomas.  Emphasis areas appear only on transcripts.

The next generation of strategic communication students must be equipped to work in a global environment. This interest area is designed to capitalize on Missouri’s international reputation and its international resources by placing under one umbrella the school’s existing Study Abroad opportunities, its internationally focused media and multimedia projects with global partners. Students in this area take Strategic Communication courses to complement their international interests. This degree is overseen by the Strategic Communication Faculty but is administered by the school’s Global Programs office.

International Strategic Communication Interest Area Required Journalism Classes12
JOURN 4200Principles of Strategic Communication3
JOURN 4204Introduction to Strategic Writing and Design3
JOURN 4952Strategic Communication Research I3
JOURN 4970Strategic Campaigns (capstone)3
Journalism Electives4
Journalism Study Abroad - Recommended in the second semester of the junior year or the first semester of the senior year.6
Select one of the following:
Communications Practice
Area Seminar
Problems in Journalism
International Issues and the Media
International News Media Systems
International Journalism
Specific Non-Journalism Elective Requirements*6
MRKTNG 3000Principles of Marketing3
Additional MRKTNG Elective3

*For additional Non-Journalism electives information visit major core requirements.

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Semester Plan

There are currently not any semester plan available for the Interest Areas under Strategic Communication.  Please see advisor for more information.

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Degree Audit

The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree.  Degree Audits are not available for all programs; however, please consult with the appropriate college or school for audit information.

MU students who have attended since August 2007 can request a degree audit by logging in to myZou and navigating to Self Service, then Student Center, and clicking on “Request Degree Audit.” The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress.

MU students who have NOT attended since August 2007 can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to http://advising.missouri.edu/contact/.

For newly admitted or prospective students, MU degree audits can be created at http://www.transfer.org. Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.

For additional details on degree audits, go to http://registrar.missouri.edu/degree-audits/index.php.

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Major and Career Exploration

The University of Missouri has many resources to assist you in exploring majors and career possibilities.  For guidance, visit the Majors and Careers website or view specific resources below.

  • If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center in the lower level of the Student Success Center.  No appointment is necessary to explore career options with one of our staff members.

For additional major and career exploration resources, visit Major & Career Exploration in the catalog.

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