BJ in Journalism with Emphasis in Strategic Communication

Degree Program Description

Students will develop a solid foundation in the liberal arts and sciences while achieving competency in journalism.

Journalism is the study and practice of analyzing, gathering, creating and presenting news and information through different media.

Within this degree program, students choose an emphasis in Strategic Communication. Strategic Communication is the study of principles and practices of all communication designed to create a desired response from a given audience. The curriculum includes focused study and hands-on experience within a variety of subject areas and specializations. Upon graduation, students pursue careers in a wide range of strategic communication and public relations professions including: account management, advertising management art direction, audience research, copywriting, digital strategy, marketing, media planning, public relations, strategic communication research and sports and entertainment promotion, social media management, and sports information

Back to Top

Major Program Requirements

The Bachelor of Journalism degree requires 120 credits.

To obtain the Bachelor of Journalism degree, a student must complete the following:

ENGLSH 1000Exposition and Argumentation (Minimum grade of B- required)3
Foreign Language (from same language)12
STAT 1200Introductory Statistical Reasoning (minimum grade of C-required)3
Math/Science9
Behavioral Science3
Humanities3
ECONOM 1000General Economics ^5
Journalism Core Requirements
HIST 1100Survey of American History to 1865 ^3
or HIST 1200 Survey of American History Since 1865
POL_SC 1100American Government3
or POL_SC 2100 State Government
JOURN 1100Principles of Journalism in Democracy3
JOURN 1200Fundamentals of Visual Journalism and Strategic Communication2
JOURN 1300Fundamentals of Written Journalism and Strategic Communication2
JOURN 1400Applied Projects for Journalism and Strategic Communication2
JOURN 2000Cross-Cultural Journalism3
JOURN 2200 Audiences and Persuasion2
JOURN 3000History of American Journalism3
or JOURN 4568W History of Photojournalism - Writing Intensive
JOURN 4000Communications Law3
JOURN 4160 Social Media1
JOURN 4200Principles of Strategic Communication3
Career Path6
JOURN 4204Introduction to Strategic Writing and Design3
JOURN 4952Strategic Communication Research I3
Specialty Areas (choose from several)15
Accelerated Graduate Program, Account Management, Art Direction, Arts and Culture Journalism, Audience Experience, Broadcast, Business Journalism, Copywriting, Cross-Platform Editing and Producing, Design, Digital Strategy, Documentary Journalism, Editing, Government Journalism, Innovation and Technology, International Journalism, Investigative and Data Journalism, Magazine Writing, Media Planning, Novak Leadership, Photojournalism Stills and Video, Podcasting, Public Relations, Print and Digital Reporting, Reporting and Writing, Science, Health, and Environment, Social and Audience Strategy, Social Leadership, Sports and Entertainment Promotion, Sports Journalism, Strategic Communication Research, Strategic Communication Visual Storytelling, Visual Editing and Management
Capstone
JOURN 4970WStrategic Campaigns - Writing Intensive3
Non-Journalism Electives from the areas below:28
(Must be numbered 2000 or above)
Area 13
Students choose from one of these areas: Animal Science, Anthropology, Astronomy, Atmospheric Science, Biochemistry, Biology, Chemistry, Computer Science, Environmental Science, Food Science, Geology, Mathematics, Physics, Plant Science, Psychology, Rural Sociology, Sociology or Statistics.
Honor’s College students can also choose from: GN_HON 2243H, GN_HON 2310H, GN_HON 2430H, GN_HON 2244H, GN_HON 2450H, GN_HON 2461H, GN_HON 2462H, GN_HON 3210H, GN_HON 3241H, GN_HON 3242H, GN_HON 3450H.
Area 26
MRKTNG 3000Principles of Marketing3
Students choose three credit hours from the following areas: Agribusiness Management, Black Studies, Economics, Geography, History, Peace Studies, Political Science, and Women's and Gender Studies.3
Honor’s College students can also choose from: GN_HON 2230H, GN_HON 2245H, GN_HON 2246H, GN_HON 3230H.
Area 36
Students choose from the following areas: Ancient Mediterranean Studies, Arabic, Architectural Studies, all Art prefixes, Chinese, Communication*, English*, Film Studies*, French, German, Greek, Hebrew, Italian, Japanese, Korean, Latin, all Music prefixes, Philosophy, Portuguese, Religious Studies, Russian, South Asia Studies, Spanish, Theater, and Visual Studies- Art History
Honor’s College students can also choose from: GN_HON 2015H, GN_HON 2111H, GN_HON 2112H, GN_HON 2113H, GN_HON 2114H, GN_HON 2117H, GN_HON 2120H, GN_HON 3112H, GN_HON 3113H, GN_HON 3120H
Area 413
Students in Strategic Communication must complete three credit hours of Marketing in addition to MRKTNG 3000. Minimum grade of C- is required.3
Any non-journalism course*10

General Electives

Electives may be necessary to complete a minimum of 72 credits of non-journalism classes and 120 total credits. Any course acceptable to the School of Journalism is allowed.

*Some courses are prohibited in the Bachelor of Journalism. Students should consult with their academic advisor for questions regarding courses in these areas.

Back to Top

Semester Plan

The following four-year plan is a sample. A student's path to graduation may vary based on a host of factors. Working with an academic advisor is necessary to determine the best plan for each student.

First Year
FallCreditsSpringCredits
ENGLSH 10003Foreign Language II4
Foreign Language I4JOURN 11003
Behavioral Science 3Science3
JOURN 12002JOURN 14002
JOURN 13002HIST 1100 or 12003
 14 15
Second Year
FallCreditsSpringCredits
Foreign Language III4ECONOM 10005
STAT 12003JOURN 20003
Non-Lab Science3Lab Science 3
JOURN 2200 2JOURN 42003
Humanities3 
JOURN 4160 1 
 16 14
Third Year
FallCreditsSpringCredits
JOURN 42043Journalism Specialty6
JOURN 49523JOURN 3000 or 40003
MRKTNG 30003Non-Journalism6
Non-Journalism3 
POL_SC 11003 
 15 15
Fourth Year
FallCreditsSpringCredits
Journalism Specialty6JOURN 49703
Non-Journalism6Non-Journalism10
MRKTNG course3Journalism Specialty3
 15 16
Total Credits: 120

Back to Top

Degree Audit

The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree.  Degree Audits are not available for all programs; however, please consult with the appropriate college or school for audit information.

MU students can request a degree audit by logging in to myDegreePlanner.  Students may also access myDegreePlanner via myZou, in the Student Center, by clicking on the Request Degree Audit link. The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress.  This is available to current students, admitted students, and those who last attended less than three terms ago.

Past MU students can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to http://advising.missouri.edu/contact/.

Prospective students, can access a preliminary MU degree audit via https://www.transferology.com/index.htm. Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.

For additional details on degree audits, go to http://registrar.missouri.edu/degree-audits/index.php.

Back to Top

Major and Career Exploration

The University of Missouri has many resources to assist you in exploring majors and career possibilities.  For guidance, visit the Majors and Careers website or view specific resources below.

  • If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center in the lower level of the Student Success Center.  No appointment is necessary to explore career options with one of our staff members.

For additional major and career exploration resources, visit Major & Career Exploration in the catalog.

Back to Top