BSBA in Business Administration with Emphasis in Marketing
Degree Program Description
The Marketing discipline is centered around acquiring, developing, and managing customers. It deals with understanding the strategies, tactics, and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide, and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing department offers four undergraduate certificates: Sales and Customer Development, Marketing Analytics, Digital Marketing, and Global Business.
Major Program Requirements
Students must complete all university requirements, including general education, and the degree requirements below.
| General Education Requirements | 27 | |
| Upper Level Admission Courses | 33 | |
| Required Core Courses | 24 | |
| Money, Banking and Financial Markets | ||
or ECONOM 3251 | Managerial Economics | |
| Corporate Finance | ||
| Principles of Management - Writing Intensive | ||
or MANGMT 3000 | Principles of Management | |
| Introduction to Business Processes and Technologies | ||
| Introduction to Business Law | ||
| Principles of Marketing | ||
| Advanced Professional Development Principles | ||
| Professional Development Program - Internship | ||
| Required Marketing Courses | 6 | |
| Marketing Management | ||
| Marketing Research | ||
| Additional Marketing Courses | 15 | |
| Select from the following: | ||
| Personal Selling | ||
| Procurement Processes and Analytics | ||
| International Business | ||
| Special Topics in Marketing * | ||
| Current Issues in International Marketing * | ||
| Problems in Marketing * | ||
| Consumer Behavior | ||
| Retail Marketing | ||
| Sales Management | ||
| Advanced Professional Selling | ||
| Services Marketing | ||
| Artificial Intelligence and Machine Learning Applications in Sales and Marketing | ||
| Integrated Marketing Communications | ||
| Digital Marketing | ||
| Social Media Marketing | ||
| Search Engine Strategies | ||
| CX: The Digital Customer Experience | ||
| Entering Global Markets | ||
| Global Marketing | ||
| Contemporary Issues in Marketing | ||
| Marketing Supply Chain Analytics | ||
| Analyzing and Communicating Business Data | ||
| Data Analytics and Machine Learning for Business | ||
| Data Visualization | ||
| Databases for Marketing Decisions | ||
| Professional Marketing Internship | ||
| Data-Based Decision-Making in Marketing | ||
| Emphasis Support Courses | 12 | |
| Courses to be selected from: ** | ||
Accountancy: Any 3000 or 4000 level class | ||
Economics: Any 3000 or 4000 level class | ||
Finance: Any 3000 or 4000 level class | ||
Management: Any 3000 or 4000 level class | ||
Marketing: Any 3000 or 4000 level class (if not used in required core courses) | ||
Other 3000+ level courses taken in fulfillment of requirements for an official certificate, minor or dual major | ||
| Capstone course - senior year (on campus) Minimum grade of C- required | 3 | |
| Strategic Management | ||
| Total Credits | 120 | |
- *
Only one may be used to fulfill additional marketing course requirement.
- **
NOTE: Only courses not used to fulfill other Marketing or Trulaske College of Business requirements (except some WI) qualify as emphasis support electives. Check the Undergraduate Course Catalog for prerequisites.
- ***
Note: A maximum of 6 credits from MRKTNG 3901, MRKTNG 3975, and MRKTNG 4185, can be counted towards emphasis support courses.
Semester Plan
Below is a sample plan of study, semester by semester. A student's actual plan may vary based on course choices where options are available.
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| BUS_AD 1500 | 3 | MATH 1400 | 3 |
| MATH 1100 | 3 | ECONOM 1014 | 3 |
| State Requirement | 3 | ENGLSH 1000 | 3 |
| Humanities | 3 | Humanities | 3 |
| Biological or Physical Science with Lab | 3 | Elective | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| ACCTCY 2036 | 3 | ACCTCY 2037 | 3 |
| ECONOM 1015 | 3 | ACCTCY 2258 | 3 |
| MATH 1300 | 3 | STAT 2500 | 3 |
| Humanities (writing intensive) | 3 | MANGMT 3000W | 3 |
| Elective | 3 | Elective | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| BUS_AD 3500 | 3 | MRKTNG 4050 | 3 |
| ECONOM 3229 | 3 | MANGMT 3300 | 3 |
| MRKTNG 3000 | 3 | Additional Marketing Course | 3 |
| FINANC 3000 | 3 | Emphasis Support | 3 |
| MANGMT 3540 | 3 | Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| MRKTNG 4000 | 3 | MANGMT 4970 (Capstone) | 3 |
| Additional Marketing Course | 3 | Additional Marketing Course | 3 |
| Additional Marketing Course | 3 | Additional Marketing Course | 3 |
| Emphasis Support Course | 3 | Emphasis Support Course | 3 |
| BUS_AD 4500 | 3 | Emphasis Support Course | 3 |
| 15 | 15 | ||
| Total Credits: 120 | |||
The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree.
MU students can request a degree audit by logging in to myDegreePlanner. Students may also access myDegreePlanner via myZou, in the Student Center, click on the Academic Progress Tile, then select Request Degree Audit. The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress. This is available to current students, admitted students, and those who last attended less than three terms ago.
Past MU students can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to https://advising.missouri.edu/contact/.
Prospective students, can access a preliminary MU degree audit via https://www.transferology.com. Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.
For additional details on degree audits, go to https://registrar.missouri.edu/degrees-audits/degree-audits/.
Major and Career Exploration
The University of Missouri has many resources to assist you in exploring majors and career possibilities. For guidance, visit the Majors and Careers website or view specific resources below.
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If you are considering a change of major or are exploring multiple majors, schedule an appointment with an advisor in the Discovery Center by calling (573)884-9700 or through MU Connect Discovery Center service in you success network.
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If you have decided on a major, visit an academic advisor in the School or College that you are interested in to discuss the process of declaring the major.
- If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center. No Appointment is necessary to explore career options with one of our staff members.
- If you would like information about MU majors and degree programs, visit:
- the Degrees, Majors (Degree Programs), Emphasis Areas, Minors and Certificates page in the catalog,
- the MU Majors website.
For additional major and career exploration resources, visit Major & Career Exploration in the catalog.