Certificate in Marketing Analytics
The Certificate in Marketing Analytics is open to students who are working towards a business major or minor. For more information, please visit our website.
Requirements
Students will need to complete 13 credit hours with a 3.0 GPA in the five required courses overall, and 3.2 GPA in the following three courses: MRKTNG 4900, MRKTNG 4930 (or MANGMT 4610), MRKTNG 4950. Completion of requirements for a BSBA or a minor in business is required.
| Required Courses | ||
| MRKTNG 4900 | Analyzing and Communicating Business Data | 3 |
| MRKTNG 4910 | Data Analytics and Machine Learning for Business | 3 |
| MRKTNG 4920 | Data Visualization | 1 |
| MRKTNG 4930 | Databases for Marketing Decisions | 3 |
| MRKTNG 4950 | Data-Based Decision-Making in Marketing | 3 |
| Total Credits | 13 | |