Graduate Certificate in Marketing Analytics
The Graduate Certificate in Marketing Analytics is focused on the development, implementation, and delivery of data-driven solutions that assist in marketing strategies, tasks, and decisions. The certificate can either be completed as a stand-alone credential or in conjunction with a master's degree.
For those applying to complete the coursework as a stand-alone certificate, a GMAT/GRE score is optional. Applicants must complete the typical application process through the Graduate School and must also provide evidence of basic statistical knowledge, which can be demonstrated by completion of introductory undergraduate, graduate, or online statistics coursework. Contact the College of Business Graduate Programs Office for further information about qualifying coursework. Admitted applicants who have not taken an undergraduate, graduate, or online marketing course will be required to take a marketing course during the first semester of the program unless they have qualifying marketing-related job experience. Due to course sequencing, students begin taking courses in the fall semester only.
Requirements
The graduate certificate requires completion of 12 credit hours. See the list below of required courses. The Department of Marketing may approve course substitution if prior equivalence is determined.
| MRKTNG 8180 | Applied Statistics for Marketing Analytics | 3 |
| MRKTNG 8760 | Marketing Analytics for Business Decisions | 1.5 |
| MRKTNG 8780 | Advanced Marketing Analytics | 1.5 |
| MRKTNG 8770 | Marketing Databases and SQL | 3 |
| MRKTNG 8800 | R for Marketing Analytics | 1.5 |
| MRKTNG 8810 | Python for Marketing Analytics | 1.5 |
| or MRKTNG 8820 | Artificial Intelligence and Machine Learning Applications in Marketing | |
| Total Credits | 12 | |
Sample Plan of Study
| Fall | Credits | Spring | Credits |
|---|---|---|---|
| MRKTNG 8180 | 3 | MRKTNG 8770 | 3 |
| MRKTNG 8760 | 1.5 | MRKTNG 8780 | 1.5 |
| MRKTNG 8800 | 1.5 | MRKTNG 8810 | 1.5 |
| 6 | 6 | ||
| Total Credits: 12 | |||
Graduate Programs Office
trulaskemasters@missouri.edu
https://business.missouri.edu/gpo/
306 Cornell Hall
Columbia, MO 65211
573-882-2750