2021-22 Catalogs

125 Jesse Hall
Columbia, MO 65211
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Certificate in Digital Merchandising

The Certificate in Digital Merchandising prepares undergraduate students for careers in the rapidly growing and dynamic field of digital merchandising and digital commerce.  Students who finish the 18 credit-hour curriculum will receive the the Certificate of Digital Merchandising upon completion of their bachelor's degree.  The certificate will prepare students for positions where an understanding of apparel merchandising, marketing and consumer analytics in a digital commerce environment.  

Requirements 

Students who wish to complete this certificate should declare the certificate by completing the form at https://missouri.qualtrics.com/jfe/form/SV_belieXPZ1v3WIER.  At least 15 of the 18 total credit hours must be taken in residence at the University of Missouri.  Prerequisites for all courses must be met, or the student must have the permission of the instructor. 

Required Courses
T_A_M 2100Introduction to Digital Presentation Techniques3
T_A_M 2300Retail Finance and Merchandise Control3
T_A_M 3700Omnichannel Retailing in the Digital World3
T_A_M 4000Digital Marketing Strategies for Fashion3
T_A_M 4400The Clothing/Textile Consumer: Data Analytics3
T_A_M 4600Digital Merchandising3
Total Credits18