Certificate in Digital Merchandising
The Department of Textile and Apparel Management offers the Certificate in Digital Merchandising, which prepares undergraduate students for careers in the rapidly growing and dynamic field of digital merchandising and digital commerce. Students who finish the 18 credit-hour curriculum will receive the Certificate of Digital Merchandising upon completion of their bachelor's degree. The certificate will prepare students for positions where an understanding of apparel merchandising, marketing and consumer analytics in a digital commerce environment. This degree is available for both resident and distance students. Distance students may take these courses through Missouri Online (see more from https://online.missouri.edu/degrees-programs/mu/arts-and-sciences/digital-merchandising/undergrad-cert) and pre-requisite requirements can be waived.
Requirements
At least 15 of the 18 total credit hours must be at the University of Missouri. Prerequisites for all courses must be met, or the student must have the permission of the instructor.
Required Courses | ||
T_A_M 2100 | Introduction to Digital Presentation Techniques | 3 |
T_A_M 2300 | Retail Finance and Merchandise Control | 3 |
T_A_M 3700 | Omnichannel Retailing in the Digital World | 3 |
or T_A_M 3300 | Retail and Merchandising Analysis | |
or T_A_M 4300 | Fashion Brand Management and Promotion | |
T_A_M 4000 | Digital Marketing Strategies for Fashion | 3 |
T_A_M 4400 | The Retail Consumer: Advanced Data Analytics | 3 |
T_A_M 4600 | Digital Merchandising | 3 |
Total Credits | 18 |