Certificate in Digital Marketing
The Certificate in Digital Marketing is for students interested in digital marketing career opportunities. The certificate program trains students on how to create integrated, targeted, and measurable marketing strategies with an emphasis on the overall ecosystem to acquire, retain, and grow customer relationships. This certificate provides students with an understanding of the digital customer experience and teaches skills in campaign development, user acquisition, digital advertising, content marketing, digital analytics, retention strategy, SEO, optimization, and more. Learners will gain real-world experience using popular tools and relevant digital marketing industry technologies. Upon completion of the certificate, students will earn course-integrated digital marketing industry certifications, such as Google Analytics Individual Qualifications and Hubspot Digital Marketing Certification
Requirements
- 12 completed credit hours
- 3.0 cumulative GPA in the four required courses overall, and 3.2 cumulative GPA in the following two courses: MRKTNG 4550 and MRKTNG 4650
- Successful completion of course-integrated digital marketing industry certifications, such as Google Analytics Individual Qualifications and Hubspot Digital Marketing Certification.
- Completion of requirements for a BSBA or a minor in business at the University of Missouri
- There is no specific internship requirement associated with this certificate. However, all Trulaske College of Business students completing a BSBA must meet the BA 4500 internship requirement. An internship in the digital marketing field is recommended.
| The following two courses are required: | ||
| MRKTNG 4550 | Integrated Marketing Communications | 3 |
| MRKTNG 4650 | Digital Marketing | 3 |
| Two of the following four courses are required: | ||
| MRKTNG 4660 | Social Media Marketing | 3 |
| or JOURN 4820 | Social Media and Audience Strategy | |
| MRKTNG 4670 | Search Engine Strategies | 3 |
| or JOURN 4262 | Digital Strategy I | |
| MRKTNG 4680 | CX: The Digital Customer Experience | 3 |
| MRKTNG 4690 | Digital Immersion | 3 |