Certificate in Marketing Analytics

The Certificate in Marketing Analytics is open to students who are working towards a business major or minor. For more information, please visit our website.


Students will need to complete 13 credit hours with a 3.0 GPA in the five required courses overall, and 3.2 GPA in the following three courses: MRKTNG 4900, MRKTNG 4930 (or MANGMT 4610), MRKTNG 4950.  Completion of requirements for a BSBA or a minor in business is required. 

Required Courses
MRKTNG 4900Analyzing and Communicating Business Data3
MRKTNG 4910Data Analytics and Machine Learning for Business3
MRKTNG 4920Data Visualization1
MRKTNG 4930Databases for Marketing Decisions3
MRKTNG 4950Data-Based Decision-Making in Marketing3
Total Credits13