Certificate in Sales and Customer Development

Through the required coursework and internship of the certificate, students acquire vital skills and knowledge of current best practices in the sales profession and sales management. Students who finish the 13-15 credit-hour curriculum earn the Certificate in Sales and Customer Development upon completion of their bachelor's degree, offering employers tangible evidence of a strong background in sales.


Required Courses (a minimum 3.2 cumulative GPA is required for these three courses)9
MRKTNG 3410Personal Selling3
MRKTNG 4420Sales Management3
MRKTNG 4430Advanced Professional Selling3
Elective Courses (choose one)3
Introduction to Risk Management and Insurance
Procurement Processes and Analytics
Consumer Behavior
Retail Marketing
Services Marketing
Artificial Intelligence and Machine Learning Applications in Sales and Marketing
Integrated Marketing Communications
Note: A student can transfer in credit from another institution only for MRKTNG 3000, which is a pre-requisite for all other Marketing classes, as well as the Sales Certificate. Students may however enroll in MRKTNG 3000 concurrently (as a co-requisite) with MRKTNG 3410.
Internship Requirement (Minimum 1 credit hour) *1-3
Certificate Requirements and Curriculum13-15


  • Trulaske College of Business students can satisfy the internship requirement by completing a suitable internship under the College's BUS_AD 4500 requirement. Students who have already completed BUS_AD 4500 with an internship that does not meet the requirements of this certificate are advised to register for one credit hour under MRKTNG 4185 for an internship that would qualify for the certificate.
  • Non-business majors should contact the Program Coordinator, salescertificate@missouri.edu, regarding the internship component.
  • For students starting at Mizzou before Fall 2017, the required coursework is MRKTNG 3000, MRKTNG 3410, and MRKTNG 4420 with a minimum overall 3.0 GPA.