Certificate in Sales and Customer Development
Through the required coursework and internship of the certificate, students acquire vital skills and knowledge of current best practices in the sales profession and sales management. Students who finish the 13-15 credit-hour curriculum earn the Certificate in Sales and Customer Development upon completion of their bachelor's degree, offering employers tangible evidence of a strong background in sales.
Requirements
| Required Courses (a minimum 3.2 cumulative GPA is required for these three courses) | 9 | |
| MRKTNG 3410 | Personal Selling | 3 |
| MRKTNG 4420 | Sales Management | 3 |
| MRKTNG 4430 | Advanced Professional Selling | 3 |
| Elective Courses (choose one) | 3 | |
| Introduction to Risk Management and Insurance | ||
| Procurement Processes and Analytics | ||
| Consumer Behavior | ||
| Retail Marketing | ||
| Services Marketing | ||
| Artificial Intelligence and Machine Learning Applications in Sales and Marketing | ||
| Integrated Marketing Communications | ||
| Note: A student can transfer in credit from another institution only for MRKTNG 3000, which is a pre-requisite for all other Marketing classes, as well as the Sales Certificate. Students may however enroll in MRKTNG 3000 concurrently (as a co-requisite) with MRKTNG 3410. | ||
| Internship Requirement (Minimum 1 credit hour) * | 1-3 | |
| Certificate Requirements and Curriculum | 13-15 | |
| * | Satisfactory completion of at least one credit hour for a supervised internship (summer or regular semester), with significant customer contact and a minimum of 120 hours on-the-job experience. This credit hour can be earned in any College at MU. Internships that qualify for this Certificate will need to be approved by the Program Coordinator as a part of the Certificate application process. |
Notes:
- Trulaske College of Business students can satisfy the internship requirement by completing a suitable internship under the College's BUS_AD 4500 requirement. Students who have already completed BUS_AD 4500 with an internship that does not meet the requirements of this certificate are advised to register for one credit hour under MRKTNG 4185 for an internship that would qualify for the certificate.
- Non-business majors should contact the Program Coordinator, salescertificate@missouri.edu, regarding the internship component.
- For students starting at Mizzou before Fall 2017, the required coursework is MRKTNG 3000, MRKTNG 3410, and MRKTNG 4420 with a minimum overall 3.0 GPA.