Graduate Certificate in Marketing Analytics

The Graduate Certificate in Marketing Analytics is focused on the development, implementation, and delivery of data-driven solutions that assist in marketing strategies, tasks, and decisions. The certificate can either be completed as a stand-alone credential or in conjunction with a master's degree.

For those applying to complete the coursework as a stand-alone certificate, a GMAT/GRE score is optional. Applicants must complete the typical application process through the Graduate School and must also provide evidence of basic statistical knowledge, which can be demonstrated by completion of introductory undergraduate, graduate, or online statistics coursework. Contact the College of Business Graduate Programs Office for further information about qualifying coursework. Admitted applicants who have not taken an undergraduate, graduate, or online marketing course will be required to take a marketing course during the first semester of the program unless they have qualifying marketing-related job experience. Due to course sequencing, students begin taking courses in the fall semester only.


The graduate certificate requires completion of 12 credit hours.  See the list below of required courses.  The Department of Marketing may approve course substitution if prior equivalence is determined.

MRKTNG 8180Applied Statistics for Marketing Analytics3
MRKTNG 8760Marketing Analytics for Business Decisions 1.5
MRKTNG 8780Advanced Marketing Analytics1.5
MRKTNG 8770Marketing Databases and SQL3
MRKTNG 8800R for Marketing Analytics1.5
MRKTNG 8810Python for Marketing Analytics 1.5
or MRKTNG 8820 Artificial Intelligence and Machine Learning Applications in Marketing
Total Credits12

Sample Plan of Study

MRKTNG 81803MRKTNG 87703
MRKTNG 87601.5MRKTNG 87801.5
MRKTNG 88001.5MRKTNG 88101.5
 6 6
Total Credits: 12

Graduate Programs Office
306 Cornell Hall
Columbia, MO 65211

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