2023-24 Catalogs

125 Jesse Hall
Columbia, MO 65211
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Certificate in Digital Merchandising

The Department of Textile and Apparel Management offers the Certificate in Digital Merchandising, which prepares undergraduate students for careers in the rapidly growing and dynamic field of digital merchandising and digital commerce. Students who finish the 18 credit-hour curriculum will receive the Certificate of Digital Merchandising upon completion of their bachelor's degree. The certificate will prepare students for positions where an understanding of apparel merchandising, marketing and consumer analytics in a digital commerce environment. This degree is available for both resident and distance students. Distance students may take these courses through Missouri Online (see more from https://online.missouri.edu/degrees-programs/mu/arts-and-sciences/digital-merchandising/undergrad-cert) and pre-requisite requirements can be waived. 


At least 15 of the 18 total credit hours must be at the University of Missouri.  Prerequisites for all courses must be met, or the student must have the permission of the instructor. 

Required Courses
T_A_M 2100Introduction to Digital Presentation Techniques3
T_A_M 2300Retail Finance and Merchandise Control3
T_A_M 3700Omnichannel Retailing in the Digital World3
or T_A_M 3300 Retail and Merchandising Analysis
or T_A_M 4300 Fashion Brand Management and Promotion
T_A_M 4000Digital Marketing Strategies for Fashion3
T_A_M 4400The Retail Consumer: Advanced Data Analytics3
T_A_M 4600Digital Merchandising3
Total Credits18