2024-25 Catalogs

125 Jesse Hall
Columbia, MO 65211
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Certificate in Digital Merchandising

The Department of Textile and Apparel Management offers the Certificate in Digital Merchandising, which prepares undergraduate students for careers in the rapidly growing and dynamic field of digital merchandising and digital commerce. Students who finish the 12 credit-hour curriculum will receive the Certificate of Digital Merchandising upon completion of their bachelor's degree. The certificate will prepare students for positions where an understanding of apparel merchandising, marketing and consumer analytics in a digital commerce environment. 


Prerequisites for all courses must be met, or the student must have the permission of the instructor. 

A certificate consists of at least 12 credits; at least 12 credits must be taken in MU course work. Students must meet the minimum GPA requirements for a certificate, which in no case can be lower than 2.0. In addition, a student cannot receive a grade lower than a C- in any course applied towards a certificate in the College. For more information, please see Requirements for an Optional Certificate.

Required Courses
T_A_M 4000Digital Marketing Strategies for Fashion3
T_A_M 4300Fashion Brand Management and Promotion3
T_A_M 4400The Retail Consumer: Advanced Data Analytics3
T_A_M 4600Digital Merchandising3
Total Credits12