BSBA in Business Administration with Emphasis in Marketing

Degree Program Description

The Marketing discipline is centered around acquiring, developing, and managing customers. It deals with understanding the strategies, tactics, and business processes involved in researching markets, deciding which markets and segments to pursue, identifying what unique value to provide, and then assembling the products, services, people and partner firms needed to build, communicate and deliver that value. The marketing department offers four undergraduate certificates: Sales and Customer DevelopmentMarketing AnalyticsDigital Marketing, and Global Business.

Major Program Requirements

Students must complete all university requirements, including general education, and the degree requirements below.

General Education Requirements27
Upper Level Admission Courses33
Required Core Courses24
Money, Banking and Financial Markets
Managerial Economics
Corporate Finance
Principles of Management - Writing Intensive
Principles of Management
Introduction to Business Processes and Technologies
Introduction to Business Law
Principles of Marketing
Advanced Professional Development Principles
Professional Development Program - Internship
Required Marketing Courses6
Marketing Management
Marketing Research
Additional Marketing Courses15
Select from the following:
Personal Selling
Procurement Processes and Analytics
International Business
Special Topics in Marketing *
Current Issues in International Marketing *
Problems in Marketing *
Consumer Behavior
Retail Marketing
Sales Management
Advanced Professional Selling
Services Marketing
Artificial Intelligence and Machine Learning Applications in Sales and Marketing
Integrated Marketing Communications
Digital Marketing
Social Media Marketing
Search Engine Strategies
CX: The Digital Customer Experience
Entering Global Markets
Global Marketing
Contemporary Issues in Marketing
Marketing Supply Chain Analytics
Analyzing and Communicating Business Data
Data Analytics and Machine Learning for Business
Data Visualization
Databases for Marketing Decisions
Professional Marketing Internship
Data-Based Decision-Making in Marketing
Emphasis Support Courses12
Courses to be selected from: **
Accountancy: Any 3000 or 4000 level class
Economics: Any 3000 or 4000 level class
Finance: Any 3000 or 4000 level class
Management: Any 3000 or 4000 level class
Marketing: Any 3000 or 4000 level class (if not used in required core courses)
Other 3000+ level courses taken in fulfillment of requirements for an official certificate, minor or dual major
Capstone course - senior year (on campus) Minimum grade of C- required3
Strategic Management
Total Credits120

Only one may be used to fulfill additional marketing course requirement.


NOTE: Only courses not used to fulfill other Marketing or Trulaske College of Business requirements (except some WI) qualify as emphasis support electives. Check the Undergraduate Course Catalog for prerequisites.


Note: A maximum of 6 credits from MRKTNG 3901, MRKTNG 3975, and MRKTNG 4185, can be counted towards emphasis support courses.

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Semester Plan

Below is a sample plan of study, semester by semester. A student's actual plan may vary based on course choices where options are available.

First Year
BUS_AD 15003MATH 14003
MATH 11003ECONOM 10143
State Requirement3ENGLSH 10003
Biological or Physical Science with Lab3Elective3
 15 15
Second Year
ACCTCY 20363ACCTCY 20373
ECONOM 10153ACCTCY 22583
MATH 13003STAT 25003
Humanities (writing intensive)3MANGMT 3000W3
 15 15
Third Year
BUS_AD 35003MRKTNG 40503
ECONOM 32293MANGMT 33003
MRKTNG 30003Additional Marketing Course3
FINANC 30003Emphasis Support3
MANGMT 35403Elective3
 15 15
Fourth Year
MRKTNG 40003MANGMT 4970 (Capstone)3
Additional Marketing Course3Additional Marketing Course3
Additional Marketing Course3Additional Marketing Course3
Emphasis Support Course3Emphasis Support Course3
BUS_AD 45003Emphasis Support Course3
 15 15
Total Credits: 120

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Degree Audit

The degree audit is an automated report reflecting a student’s academic progress toward the completion of a degree. 

MU students can request a degree audit by logging in to myDegreePlanner. Students may also access myDegreePlanner via myZou, in the Student Center, click on the Academic Progress Tile, then select Request Degree Audit. The audit automatically pulls in the student’s MU course work, transfer courses and courses in progress. This is available to current students, admitted students, and those who last attended less than three terms ago.

Past MU students can request a degree audit by contacting the Academic Advising Unit of the division in which they were last enrolled at MU. For contact information, go to

Prospective students, can access a preliminary MU degree audit via Information on the college credits already earned will have to be manually entered before it can be evaluated against current degree requirements.

For additional details on degree audits, go to

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Major and Career Exploration

The University of Missouri has many resources to assist you in exploring majors and career possibilities. For guidance, visit the Majors and Careers website or view specific resources below.

  • If you are considering a change of major or are exploring multiple majors, schedule an appointment with an advisor in the Discovery Center by calling (573)884-9700 or through MU Connect Discovery Center service in you success network.

  • If you have decided on a major, visit an academic advisor in the School or College that you are interested in to discuss the process of declaring the major

  • If you would like to learn more about your career interests, abilities, values and talents, visit the MU Career Center. No Appointment is necessary to explore career options with one of our staff members.

For additional major and career exploration resources, visit Major & Career Exploration in the catalog.

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